Industry and Company Research Anal=
ysis
Industry:
-
- Address
- Phone,
fax, email
- Mission Statement
- Contacts
- CEO
- Name
- Title
- Duties
- Contact
Info
- Assistant
information
- Number
of employees in company
- Salary
- Gender
- Age
- Education
- Years
with company
- Positions
with company
- Personal
information
- Interests
- Vice
President
- Managers/supervisors
- Name
- Title
- Duties
- Contact
Info
- Assistant
information
- Number
of employees in department
- Salary
- Gender
- Age
- Education
- Years
with company
- Positions
with company
- Personal
information
- Interests
- Department
Managers/supervisors
- Name
- Title
- Duties
- Contact
Info
- Assistant
information
- Number
of employees in department
- Salary
- Gender
- Age
- Education
- Years
with company
- Positions
with company
- Personal
information
- Interests
Company History
-
- Size
- Location
- Products
- People
who started company
What
was significant about the changes
Who
was in charge
Were
the changes successful or failures
Size
- Sales/revenue
- Number
of employees
Location(s)
Product
lines
People
in charge
Current
price
Changes
Marketing Mix
§o =
History
§§§§§o =
Current
product cost
o =
Price
changes
o =
Discounts
§o =
Where
is the product made available
o =
Types
locations
o =
How
is the product made available
o =
Distribution
§o =
Advertising
§·
Slogans, creative message
o =
Media
§o =
Sales
promotion
§§o =
Public
relations/publicity
§o =
Personal
selling
§§
What
do they do best
Direct
Competitors
- Same
type of product
- Alternatives
Indirect
Competitors
- Other
competing sources for money spent on product
SWOT
Target m=
arket
- Primary
Market
- Demographics
- Age,
gender, marital status, income, dependents
- Psychographics
- Favorite
activities, auto driven, clubs, organizations
- Geographics
- Region,
home type and location, neighborhood, commute time
- Secondary
Market
- Who
else could use this product now or in the future
- Demographics
- Age,
gender, marital status, income, dependents
- Psychographics
- Favorite
activities, auto driven, clubs, organizations
- Geographics
- Region,
home type and location, neighborhood, commute time
Hiring Process
-
- Human
Resource Department
Career
path
Employee
attributes
Aptitude
Job
skill
Chemical
Hiring P=
ractices
- Hire
from within the company
- Internships
Employment opportunities Positions of interest
- Job
Description:
- Qualifications/Requirements:
Needs Assessment
- List and
match the qualifications that they require and you already possess
- List
the skills and experiences that you need to acquire
Selling Career Path Strategy
- How
are you going to gain the skill and experiences desired
- What
types of employment opportunities
- Future
educational needs